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Chapters
1 - How to use the platform
How to use the platform
2 - Balancing business & marketing
Business and Marketing Fundamentals
3 - CRO Checklist
CRO Checklist, AOV & Website Optimization
4 - Email chapter
Setting Up Klaviyo
Setting up a Klaviyo pop up
Metrics, benchmarks, and KPI settings
Deliverability
Designing emails - Part 1
Designing emails - Part 2
Email Flows - Part 1
Email Flows - Part 2
5 - Meta Ads chapter
Should I start running meta ads + budget considerations
Setting up Meta Business Suite + Meta support
How to Connect Your Pixel to Shopify
Checking the pixel, tracking & the browser extension
Defining and excluding existing customers
Creatives guide
Setting up a sales campaign - Part 1
Setting up a sales campaign - Part 2
Setting up catalogue ads
Setting up and analysing KPIs
Attribution and audience segments
Leads campaign and lookbook (for CLOTHING brands)
Setting up a retargeting campaign
6 - Google Ads chapter
Types of Google campaigns and budget
Should you run google ads
Setting up Google Ads account + linking to Shopify
Optimising the merchant center
Setting up a PMAX campaign - Part 1
Setting up a PMAX campaign - Part 2
Optimising a PMAX campaign
Creating & Optimising a Search Campaign Part 1
Creating & Optimising a Search Campaign Part 2
Creating & Optimising a Shopping Campaign
GA4 (Google Analytics) basics explained
7 - SEO chapter
SEO basics & checklist
8 - Influencers chapter
Working with Influencers
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Should you run google ads
6 - Google Ads chapter
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